We’ve all heard or actually
experienced the horror stories of trying to sign up on the new health insurance
exchange.
Highmark Blue Cross Blue Shield is
the only company in West Virginia
offering plans through the exchange. Fred Earley, Highmark’s president,
admitted it hasn’t been easy for some people trying to sign up or even browse
the site over the past week.
The federal government is in charge
of the website. Highmark Blue Cross Blue Shield is only responsible for getting
their insurance offerings into the system. There have been a lot of bugs since
it went online October 1. However, Earley stressed this is not a sprint, but
rather a marathon.
“We still have until the middle of
December for people to enroll for products effective January 1,” said Earley.
“People can be patient about this and they don’t have to feel like they have to
get in there this week or immediately. They have lots of time.”
The federal government is taking
the site down a couple of times each week, for a few hours, to fix technical
problems that are stopping folks from successfully signing up. Earley
says he believes, by November, the site will be much easier to navigate.
“We think the system is going to
continue to improve.”
Highmark is not releasing numbers
on how many West Virginians have signed up for insurance through the exchange,
so far, or how many people have logged on to the site. Earley said the
company is leaving that information up to the federal government to release.
As for those frustrated by the
system, Highmark is offering individual assistance.
“We’ve set up most of our service
here locally for that one-on-one interaction with our current customers or our
potential customers,” according to Earley.
He warns people not to go on to the
site expecting to walk away with “Cadillac” health care for free. Earley
said customers are going to have to pay out of pocket, how much will depend on
your financial situation. But anyone who needs insurance, he stressed, shouldn’t
shy away from finding out if they qualify.
“I encourage people not to think, ‘Gee, I know I’m not going to
be able to afford this.’ I don’t think that’s going to be the case,” he
explained. “I do encourage people to go out there and look, call us if they
have questions and hopefully they’ll agree, they’ll be pleasantly surprised.”